MEET JIM
WHO IS JIM?
Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by more than 16 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 300+ Franchisees and a turnover of approximately $500 million.
Jim says
“The key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service.”
He is still actively involved in the running of the business, is directly accessible to all his Franchisees and to any client with a serious complaint.
He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.
His books ‘Biohistory’, Biohistory: decline of the West’, and ‘Every Customer a Fan’ are available on Amazon and from his web site www.biohistory.org.
Jim and his mowing for
Beyond Blue charity effort
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#ASKJIM
There is an age-old ice breaker “if you could ask one famous person, living or dead, a question, what it would be?” Imagine you selected the founder of Jim’s Mowing, Jim Penman. What would you ask him? Luckily for you, this doesn’t have to be hypothetical.
Jim has a weekly web show called #ASKJIM where he implores you to ask him any you may have. Be sure to check it out Wednesday 7PM AEST on the Jim’s Group Facebook page.
EVERY CUSTOMER A FAN
Download a free copy of the Jim’s story as written by Jim himself where he shares his business insights.
The Jimscast
Is there really a Jim? Is he a real person? You know that Jim, the smiling man with the beard and the hat that you drive by on your way to work. Jim Penman is a well-known Australian entrepreneur rag to riches story. Every week, along side Joel Kleber, Jim puts out a podcast about whatever relevent hot topic of the week; whether that be science, history, politics, religion, or a breaking news story. Follow along every week wherever you get your podcasts.
AVAILABLE ONLINE NOW!
JIM’S BOOKS
Explore Jim’s Books to dive into the stories and experiences behind Jim’s Group. These books offer a detailed look at Jim’s journey, the growth of the franchise, and the principles that have shaped his success.
